Peter’s become the first ever Charity Partners of Velindre Cancer Charity.

Looking to the future

With the iconic brand announcing a rebrand of their products, we are extremely honoured that Velindre Cancer Charity will be featured on the packaging of all Peter’s Food products from September 2025, a collaboration that has allowed us to reach new audiences, raise awareness, and expand our presence in new markets. This visibility is invaluable in helping us continue our mission of providing essential cancer services to those who need them most. 

We will also continue to work with Peter’s to bring you our iconic events – Castle 2 Castle, Wear Red and some brand new events for 2026!

“Being able to support their life-changing care and help raise awareness for such a vital cause is a privilege and one we do not take for granted. This partnership has brought us closer together as a business, reminding us of the power of compassion and the difference we can make when we come together as a community. We’re proud to be official partners with Velindre, and we encourage other businesses to do the same. Together, we can amplify their impact, offer hope to families, and support a cause that directly impacts us all.” – Kate Rees, Peters Foods Brand Manager. This valuable partnership not only helps us provide the best possible experience to our fundraisers but creates new opportunities and opens us up to new audiences that could join us in our journey to achieve Victory Over Cancer and create the best possible outcomes for our patients.